Ease the Squeeze – Redditch


Unit 10
The IO Centre
Nash Road
Park Farm North

B98 7AS

01527 522925


This storage location gives prices on its website.


Ease the Squeeze is a campaign run by the Redditch Borough Council aimed at reducing the pressure on residents who are struggling to afford their everyday expenses. The scheme was launched in response to the growing financial challenges faced by many households in the area, with rising living costs and stagnant incomes putting many families under increased strain.

The campaign offers a range of support measures designed to help people manage their household budgets more effectively, and to access the services they need to maintain their quality of life. These include free debt advice services, money management courses, and practical guidance on how to reduce utility bills and other living costs.

To ensure that as many people as possible can benefit from the scheme, the council has partnered with a number of local community groups and charities, as well as with other agencies such as the Citizens Advice Bureau and the Job Centre. Together, these organisations are working to deliver a comprehensive programme of support and guidance for Redditch residents.

In addition to providing direct financial assistance and advice, the scheme also aims to promote awareness of the issues faced by many families in the region, and to encourage greater community action and engagement around issues of poverty and social inequality.

Overall, Ease the Squeeze represents an important and much-needed response to the growing financial pressures faced by many households in Redditch. By working together to provide practical support and guidance, the council and its partners are helping to create a more resilient and equitable community, where everyone can access the resources and services they need to live a fulfilling and dignified life.

Good and bad things

Ease the Squeeze is an initiative in Redditch that aims to improve traffic, parking and public transport in the town centre. Here are some of the good and bad points of the project:

Good points:
1. The initiative aims to reduce traffic congestion in the town centre, making it easier for people to get around and reducing pollution levels.
2. The project includes improvements to public transport, making it easier and more convenient for people to use buses and trains to get to the town centre.
3. Free parking is being provided for shoppers during weekends and on bank holidays.
4. There will be new pedestrian and cycle routes created within the town centre, making it easier and safer for people to walk and cycle.
5. The project is being funded through a government grant of £5 million, meaning that it won’t be a burden on taxpayers.

Bad points:
1. Some people have expressed concerns about the impact of reduced traffic on local businesses, as people may be less likely to visit shops and other amenities if they can’t easily drive there.
2. There are some concerns that the improvements to public transport may not be enough to encourage people to use it, particularly if they find it more convenient to drive.
3. The project is likely to cause some disruption during its implementation, with road closures and other works taking place.
4. The free parking offer may encourage people to drive into the town centre unnecessarily, adding to congestion rather than reducing it.
5. There are some critics who argue that the money would be better spent on other priorities, such as healthcare or education.


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