Ease the Squeeze – Wokingham


Oaklands Business Centre
Oaklands Park
Fishponds Road

RG41 2FD

01189 780111


This storage location gives prices on its website.


Ease the Squeeze is an initiative led by the Wokingham Borough Council in order to tackle the housing crisis and offer affordable housing to the residents of Wokingham. The initiative is aimed at providing affordable housing options through the development of new homes, renovation of existing buildings, and conversion of surplus council-owned property.

The initiative is a response to the growing problem of housing affordability in Wokingham, which has seen a significant rise in property prices in recent years. This has made it increasingly difficult for many people, especially young families, to find affordable homes in the area. The Ease the Squeeze project aims to alleviate some of this pressure by offering a range of affordable housing options for people on lower incomes.

The project involves partnerships between the council, local housing associations and developers, and private landowners. The council has set aside land and buildings for development, which will then be sold or rented out at affordable rates. Developers and housing associations have been given incentives to create affordable housing options within their projects, and private landowners have been encouraged to contribute towards the initiative by selling or leasing their land for affordable housing development.

The initiative has already seen significant success, with a number of new affordable housing developments underway across the borough. These developments include apartments and houses that are available for rent or purchase at affordable rates, and which range from one-bedroom flats to larger family homes. The council has also renovated existing properties, such as former council houses, to provide affordable housing options for those in need.

The Ease the Squeeze initiative is a key part of the council’s wider efforts to support local communities and improve the quality of life for residents in the borough. It is helping to create a more diverse and inclusive community, with affordable housing options that are accessible to people from all backgrounds.

Overall, the Ease the Squeeze initiative is a positive step towards tackling the housing crisis in Wokingham, and a model that other councils across the UK could follow. By working together with local partners, the council is creating affordable housing options for those who need them most, and helping to create a more equal and sustainable society.

Good and bad things

Good points:

1. Ease the Squeeze is a government-funded initiative aimed at reducing traffic congestion, air pollution and promoting sustainable transport in Wokingham.
2. The initiative has brought about significant improvements to pedestrian and cycle paths, making it easier and safer for people to walk or cycle.
3. The improved public transport services have made it more convenient for people to leave their cars at home and switch to bus or train.
4. The introduction of car-sharing schemes and car clubs has reduced the number of private cars on the roads, lowering emissions and freeing up parking spaces.
5. The focus on sustainable travel has helped Wokingham meet its carbon reduction targets and contributed to a cleaner and healthier environment.

Bad points:

1. The changes implemented as part of Ease the Squeeze, such as the reallocation of road space for cycling and pedestrian use, have caused inconvenience and longer travel times for some drivers.
2. Critics argue that the emphasis on promoting sustainable transport has come at the expense of car users who have to pay higher parking fees and face increased restrictions on car use.
3. Some public transport services may not be as frequent or reliable as private car transport, causing frustration for users who rely on these services.
4. The car-sharing and car-club schemes may not be accessible or economically feasible for everyone, limiting their effectiveness in reducing private car use.
5. The initiative may have led to some businesses losing business as a result of decreased accessibility for cars and limited parking facilities.


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